CUA60315 Advanced Diploma of Graphic Design

This course/qualification reflects the role of graphic designers who have a command of wide-ranging, highly specialised technical, creative and conceptual skills and knowledge in visual communication. These skills allow designers to conceive, negotiate and realise design concepts for complex projects using sophisticated communication, organisational and project management skills. They may take responsibility for the work of others in terms of establishing and monitoring systems to ensure the effective production of work.Graphic designers work in many different commercial and community contexts across both print and digital media. Their work as professional designers may include or have links to areas such as advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design.

Pathways into the qualification
People entering this qualification will generally possess CUV50311 Diploma of Graphic Design and this is highly recommended. Depending on specific competencies achieved they may also enter the qualification with a Diploma qualification in a related area, such as interactive digital media or information technology. Alternatively people will have significant workplace experience in graphic design or a related area of work can submit a portfolio.

Entry Requirements
To enter this qualification, people must have the skills and knowledge described in the following units of competency:
CUVGRD501A Research visual communication history and theory
CUVGRD502A Produce graphic designs for 2-D and 3-D applications
CUVGRD503A Produce typographic design solutions
CUVGRD504A Create and manipulate graphics
CUVGRD505A Design and manipulate complex layouts.

Those skills and knowledge may have been acquired through graphic design work experience or through formal study in the Virtu Design Institute Diploma of Graphic Design.

Pathways from the qualification
People with CUV60411 Advanced Diploma of Graphic Design possess a specialised range of conceptual, technical and organisational skills that allow them to work as a professional graphic designer. They are also able to undertake learning in the higher education sector in diverse areas, such as IT, screen and media or art and design.

Course Duration
Advanced Diploma course duration depends on; a students pre existing qualifications and experience, a students full time or part time status and study commitment and finally the pace at which the student studies. Our Advanced Diplomas can be studied full-time or part time with the student deciding on their own study pace by enrolling in either one or two subjects per Term. Normal duration is one year full-time; two years part-time.

It is expected that the student will allow 10 hours (part time) to 20 hours (full time) per week for their classes and home and work study. Virtu academic year is divided into 4 terms of study per year, with enrolments in January, April, July and October of each year.

Apply Now
In order for Virtu to determine that a prospective student is academically suited to undertake a particular course, there are 6 steps to complete the application process; Step 1- Complete the online enquiry form and submit it to Virtu, Step 2 – Virtu Staff member will contact you for a face to face and/or Skype interview, Step 3 – Send to Virtu by email or upload to the Virtu website your academic and personal documents, Step 4 – Virtu will send you a formal acceptance of your application, Step 5 – Successful eligible applicants can make an application for VET Student Loans and/or a Virtu Scholarship, Step 6 – Virtu confirms enrolment, provides information on course commencement date and induction.

Student Study Term 1
VDIS10023 From Design Brief to Design
Credit Points 20
The three most basic tasks that any designer must be able to complete are to extract a design brief from the client, negotiate and refine its contents so that they are meaningful, and finally to originate design solutions that respond to the brief and to the broader community needs, standards and ethics. This subject encourages students to develop their research, negotiation and writing skills leading them to respond to the design brief they themselves have helped to develop.
VDIS10024 Typography 2
Credit Points 15
Considered as visible language, words are the mainstay of graphic design. In this subject, students will learn how to handle large amounts of words and letters, a skill that requires a knowledge and expertise of the history and use of typography – the primary form of visual communication. This unit explores typographic message making in various forms, mostly contemporary, and focuses on sophisticated typographic solutions as practiced by the top designers in the world. Experiments with creative formats, and how speech may be visually translated in graphic form are encouraged.
Student Study Term 2
VDIS10025 Intellectual Property and Design
Credit Points 15
This Subject describes the performance outcomes, skills and knowledge required to protect, secure and effectively use intangible assets of value to an organisation. The subject covers the issues inherent in maintaining control over the copyright owner’s work, commercialising copyright material, preventing the unauthorised use of an original work, and using other party’s original work legitimately. The subject also focuses on establishing and maintaining systems to protect and exploit an organisation’s intellectual property to ensure business growth.
VDIS10026 Managing Design and eBusiness
Credit Points 20
Having solid performance outcomes, skills and knowledge to manage a straightforward project or a section of a larger project in traditional business or in eBusiness are required of any good designer. From these assumptions, we will address the management of projects, including the development of a project plan, the administering and monitoring of the project, the finalizing of the project and the reviewing of the project to identify lessons learnt for application to future projects from an eBusiness perspective.
Student Study Term 3
VDIS10027 Managing Graphic Projects
Credit Points 15
Good communication skills are instrumental for professional designers to encourage creativity and to evaluate information accurately. In this subject, students will learn the value of planning, organizing and problem solving in order to bring design processes to successful outcomes. Self management and learning skills will be applied to assess, reflect on, and identify areas for improvement.
VDIS10028 Observational Drawing
Credit Points 15
Freehand drawing to communicate characteristics of subjects related to Visual Communication and Graphic Design is a very important skill and is the focus of this subject. Students through this subject will also develop skills and experience in the visual thinking process, in problem solving, and in effective communication of ideas. Important concept development requires students to transcribe objects from a three dimensional space to a two dimensional plane and these skills will be learned from assignments, discussions, critiques and reflections.
Student Study Term 4
VDIS10010 Internship
Credit Points 20
The purpose of this subject is to provide a framework for practical industry/professional experience assisting students to attain the competencies contained within the units while experiencing first hand the excitement, practicalities and challenges of Design Practice and the workplace, while beginning to establish and utilise those all important “work-place” networks.


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