VDIS10047 Fashion Marketing
Credit Points 20
This subject will develop a marketing plan and sales strategy for one of the Fashion Design Projects the students have completed which best represents their own design philosophy and customer profile. They will investigate strategic directions, analyse their product, customer and sales methods. It requires the application of skills associated with communication to analyse goals and trends, gather and analyse data and present, report and document information. They will design and conduct primary research in a professional manner and develop analytical, and necessary descriptive and statistical skills to interpret the collected data.